Artigos

Unauthorized use of trademarks as Google Ads keywords is unfair competition. Learn about risks, legal protections, and how to defend your brand in Brazil.

Registering your software with INPI in Brazil adds legal protection and facilitates proof of authorship. Learn the steps & benefits in this introductory guide.

Brazil's INPI (National Institute of Industrial Property) is increasing its fees for trademarks, patents, and industrial designs. The new fee schedule, with increases up to 50%, will take effect [...]

Our partners Daniel Adensohn de Souza and Pedro Formaggio will attend the Annual Meeting of the International Trademark Association (INTA), the world’s leading intellectual property event, [...]

Protect your IP with trademark registration. Learn the step-by-step process in Brazil, understand the benefits of legal protection, and avoid costly mistakes. Expert guidance from Ricci [...]

Explore Brazil's booming trademark landscape in 2025: soaring applications, BPTO challenges, legislative reforms, position marks, slogans, and acquired distinctiveness. Understand the evolving IP [...]

Have you ever stopped to think about the value of an idea? In a world where innovation is a key word, protecting creations of the human mind has become fundamental — both for individuals and [...]

After the Beauty Fair, held in São Paulo in September 2024, some consumers were intrigued by the presence of the HUDA BEAUTY trademark, given that the company does not operate in Brazil. However, [...]

Biotechnology has been transforming key industries such as healthcare and agriculture, leading to advancements ranging from the development of new drugs and therapies to the creation of more [...]