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Protect your IP with trademark registration. Learn the step-by-step process in Brazil, understand the benefits of legal protection, and avoid costly mistakes. Expert guidance from Ricci [...]

Explore Brazil's booming trademark landscape in 2025: soaring applications, BPTO challenges, legislative reforms, position marks, slogans, and acquired distinctiveness. Understand the evolving IP [...]

Have you ever stopped to think about the value of an idea? In a world where innovation is a key word, protecting creations of the human mind has become fundamental — both for individuals and [...]

After the Beauty Fair, held in São Paulo in September 2024, some consumers were intrigued by the presence of the HUDA BEAUTY trademark, given that the company does not operate in Brazil. However, [...]