Vênus Talks vs. Vênus Podcast: What the confusion reveals about trademark registration?
Understand trademark registration in Brazil. Learn from the Vênus Talks x Vênus Podcast case about legal implications & protecting your brand with INPI.
Foreign Trademark Protection in Brazil through the Madrid Protocol
Protect your international trademark in Brazil. Learn about the Madrid Protocol & direct INPI registration for strong brand presence and legal security.
Trademark Registration in Brazil: Step-by-step to Protect Your Business
Protect your IP with trademark registration. Learn the step-by-step process in Brazil, understand the benefits of legal protection, and avoid costly mistakes. Expert guidance from Ricci [...]
Trademarks in Brazil: current scenario and perspectives
Explore Brazil's booming trademark landscape in 2025: soaring applications, BPTO challenges, legislative reforms, position marks, slogans, and acquired distinctiveness. Understand the evolving IP [...]
Intellectual Property: What It Is and Why It Is Essential for Individuals and Companies
Have you ever stopped to think about the value of an idea? In a world where innovation is a key word, protecting creations of the human mind has become fundamental — both for individuals and [...]
The Importance of Trademark Registration: The HUDA BEAUTY Case
After the Beauty Fair, held in São Paulo in September 2024, some consumers were intrigued by the presence of the HUDA BEAUTY trademark, given that the company does not operate in Brazil. However, [...]
How biotechnology patents drive progress in healthcare and agriculture
Biotechnology has been transforming key industries such as healthcare and agriculture, leading to advancements ranging from the development of new drugs and therapies to the creation of more [...]
Ricci at the Movies: The Nomination of “Ainda Estou Aqui” (“I’m Still Here”) for the Oscars and the Protection of Biographical Works
In recent days, one of the most talked-about topics has been the nomination of the film Ainda Estou Aqui (I’m Still Here), directed by Walter Salles, for the Oscars, along with Fernanda [...]
Artificial Intelligence and Intellectual Property: Challenges and Opportunities for Businesses
Artificial Intelligence (AI) models – such as ChatGPT, Google Gemini, and others – are transforming the business landscape, providing powerful tools for process automation, content creation, and [...]
