Articles

Ambush and opportunity marketing in Brazil: Understand the legal difference for the 2026 and 2027 FIFA World Cups to ensure your campaigns are compliant.

Ambush and opportunity marketing in Brazil: Understand the legal difference for the 2026 and 2027 FIFA World Cups to ensure your campaigns are compliant.

The impact of social media on trademarks: protect your brand from influencer misuse and fake profiles. Implement a digital policy with INPI legal backing.

Ensure the exclusive use of your product's aesthetic. Learn about the legal definition, INPI registration, and international protection of industrial design in Brazil.

Discover what are green patents: INPI's priority exam for sustainable tech in Brazil. Get faster protection, legal certainty, and a competitive edge.

Navigate Brazil's AI framework and the challenges to copyright law. Learn about hybrid authorship, liability, and protecting AI-assisted works.

GEMA v. OpenAI: German court rules ChatGPT creator liable for copyright infringement over song lyrics used in training. Landmark AI law precedent.

Discover the essential role of competitive intelligence in IP to monitor patents and trademarks, anticipate trends, and protect your assets.

Discover the Apple vs. Gradiente iPhone trademark dispute in Brazil. Explore priority, forfeiture, and international reputation in this landmark intellectual property case.

Check out how "House of Gucci" exposes counterfeiting in fashion and understand the impacts and protection measures against luxury brand piracy.