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In January 2017, the Brazilian PTO Trademark Office has issued a communication informing the cessation of the temporary special protection granted to registered trademarks owned by the organizer entities of the 2016 Olympic and Paralympic Games.

The special temporary protection established in article 3 of Law No. 13.284/2016 (Olympic Law) was equivalent to the protection of high-known marks set forth in article 125 of the Industrial Property Law, i.e., to those trademarks the special protection was assured in all fields of activity.

The end of the special protection was already provided for in Article 4 of the Olympic Law for the end of last year, on December 31, 2016.

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